CRACKER BARREL CHEESE

Cracker Barrel Cheese, a Kraft Heinz brand known for its award-winning cheddar and expertly crafted cheese varieties, partnered with our team to modernize and optimize their digital shelf presence across major e-commerce platforms. As part of a broader omnichannel growth initiative, Cracker Barrel set out to update all SKU listings with refreshed, premium visuals that would reflect the brand’s rich heritage while appealing to today’s digital-first shopper.

Challenge

Cracker Barrel’s existing e-commerce content varied widely across 15+ SKUs and retailers, leading to inconsistencies in visual quality and a lack of brand cohesion. With increasing competition and evolving shopper expectations, the brand needed a full-scale content upgrade to elevate its online presence, increase conversions, and stay aligned with best-in-class retail standards. Cracker Barrel had asked us to update their e-commerce content across 15+ SKUs with 10 carousels for each SKU, showcasing the product in a variety of different ways, including infographic callouts, pairings, lifestyle shots, and more.

Solution

We executed a full-funnel content overhaul across all Cracker Barrel Cheese SKUs, focusing on high-impact visual and written assets to ensure every product listing told a cohesive brand story. We created over 150 assets for the brand to use on their e-commerce websites.

Product Photography
Captured premium, high-resolution images for all cheese formats—including blocks, slices, and snack packs—highlighting quality, texture, and packaging details.

Image Editing & Optimization
Applied consistent lighting, color correction, and retouching to meet both brand and retailer specs, ensuring a unified look across the digital shelf.

E-Commerce Copy Refresh in Images
Wrote product descriptions to emphasize flavor, usage occasions (snacking, pairing, cooking), and Cracker Barrel’s commitment to craftsmanship.

Platform Compliance
All assets were created with retailer-specific technical requirements in mind, including image dimensions, safe zones, file weights, and content hierarchy.

Results

A cohesive, refreshed visual identity for Cracker Barrel product listings on Walmart.com
Stronger brand consistency and premium presentation across product listings
Enhanced shopper engagement through updated visuals and compelling copy
Check out one of our e-commerce image examples here: https://www.walmart.com/ip/Cracker-Barrel-Cracker-Cuts-Extra-Sharp-Yellow-Cheddar-Cheese-Slices-24-ct-Tray/49913240?classType=REGULAR&athbdg=L1200