BREAKSTONE’S

Breakstone’s, a Kraft Heinz brand known for its rich tradition in cultured dairy products, partnered with our team to enhance their digital shelf presence on Walmart’s e-commerce platform. As part of their larger digital marketing and sales initiative, Breakstone’s sought to elevate their visual presentation across Walmart product listings through updated, eye-catching banner imagery.

Challenge

The brand’s existing e-commerce visuals lacked cohesion and did not reflect the high-quality standards of Breakstone’s offerings. With increasing competition on digital shelves, it was imperative to update product visuals that would better resonate with modern shoppers and drive conversion—while maintaining brand integrity and aligning with Walmart's platform specifications.

Solution

We led a full-service creative execution that included:

• Product Photography: Captured high-resolution images of various Breakstone’s products, emphasizing texture, freshness, and authenticity.

• Photo Editing: Ensured consistency in lighting, color grading, and image clarity to meet both brand standards and e-commerce requirements.

• Custom Banner Design: Created engaging banner visuals that reflected the brand’s identity and showcased key product benefits, while optimizing for Walmart’s user experience.

Every design was crafted to enhance visual appeal while adhering strictly to Walmart's technical guidelines, including file size, dimensions, and safe zone considerations.

Results

• A cohesive, refreshed visual identity for Breakstone’s product listings on Walmart.com

• Increased visual consistency across SKUs, contributing to stronger brand recognition

• Improved shopper engagement and presentation quality in a competitive online retail space

• Check out E-Commerce Banners here: https://www.walmart.com/brand/breakstones/10015707