SCHALLER & WEBER

Schaller & Weber approached Cool Nerds Marketing to modernize and elevate their social media presence across Instagram, TikTok, and Facebook. Our goal was to create content that celebrated the brand’s storied heritage while presenting it in a fresh, relevant, and engaging way that resonated with both loyal customers and a new generation of food lovers.

Schaller & Weber has been a trusted name in artisanal charcuterie, German-style sausages, and fine deli meats since 1937. Known for Old World craftsmanship and premium ingredients, the brand is steeped in tradition—but they wanted to show up online with the same excellence and authenticity they’ve maintained in their products for nearly a century, while also tapping into the fast-moving, trend-driven world of modern food culture.

As the Social Media Strategist, I led the planning and execution of Schaller & Weber’s content strategy—developing platform-specific calendars, campaigns, and visual storytelling. I worked closely on creative direction, contributing as both a designer, photographer, videographer, and video editor, to bring their products to life through a mix of recipe videos and lifestyle photography.

We were involved in the packaging redesign of all their sausage and deli SKUs to improve SKU differentiation on shelves and enhance overall adhesion to plastic wrapping.

Our work also included influencer collaborations, partnering with chefs, food bloggers, and meat lovers, whose audiences aligned with the brand’s premium positioning. These partnerships helped drive awareness for seasonal product launches, recipe features, and brand storytelling initiatives—expanding Schaller & Weber’s reach and solidifying their place in the modern culinary conversation.

Throughout our partnership, we balanced heritage storytelling with contemporary trends—bringing Schaller & Weber’s history, quality, and craftsmanship into today’s digital landscape in a way that was visually rich, strategically planned, and built for discovery.