PACKAGING / BRANDING / WEB DESIGN

SPRING 2022

EUNOIA

Eunoia seeks to provide bath products to help support and raise awareness of mental health and help balance, the life and minds of women in the United States. Eunoia means “well-balanced minds” in Greek. The Greek culture and lifestyle are what inspired me to create this project, for they have a “work to live” mindset and are known as a “blue zone” because people live very long lives there. Being a woman myself in the U.S., I am constantly surrounded by a “live to work” mindset, I wanted to create a company that prioritizes taking care of yourself first and helps change the way we live our lives.