NATURAL BY NATURE

Natural by Nature partnered with Cool Nerds Marketing to refresh and elevate their presence across Instagram, TikTok, and Facebook. Our goal was to create content that felt authentic, vibrant, and true to the heart of the brand—while also being consistent, engaging, and shareable.

Natural by Nature is a trusted, wholesome, and well-loved brand, but we wanted to go beyond the expected and shape a digital voice that felt as fresh and inviting as the products themselves.

As the Social Media Strategist, I led the planning and direction of the content strategy, overseeing creative direction, content calendars, and platform-specific execution. I also contributed as a designer and videographer/editor, bringing the brand to life through static visuals, video, and animated content that all tied back to the overarching strategy.

Alongside social efforts, we also completed a website design refresh, revamping the site to better reflect the brand’s identity and create a smoother, more engaging user experience. This helped unify the updated brand presence across both digital and social platforms.

Our partnership with Natural by Nature reinvigorated a trusted brand—introducing it to a new generation of consumers while also supporting growth at both the customer and business level.