Project Type
Product Photography / Logo Design / Branding / Web Design
Client Name
Eclat Concepts
Designer
Lauren Dean
ECLAT CONCEPTS
Éclat Concepts is a new boutique clothing brand seeking to establish a strong and modern identity. To bring the brand to life, I developed its creative foundation from the ground up, guided by the client’s vision and goals. This included designing the logo, building the website, and producing product photography that authentically captured the brand’s essence.
The logo was created to embody Éclat’s clean sophistication and versatility, giving the brand a distinct and memorable mark within the competitive fashion space. I then designed and launched the website with a focus on a seamless, engaging user experience that showcased the clothing while maintaining the brand’s elevated aesthetic.
To complete the brand launch, I directed and executed all product photography—styling, shooting, and editing each piece to align with Éclat’s identity and appeal to millennial and Gen Z professionals seeking refined, boutique fashion.
By overseeing every aspect of creative direction—logo, website, and product imagery—I delivered a cohesive and unified identity that positioned Éclat Concepts as a credible, stylish, and modern clothing brand ready to connect with its audience.
PHOTOGRAPHY FOR WEB
LOGO DESIGN
Discovery & Research
I began by meeting with the client to understand their vision, target audience, and brand values.
Since Éclat Concepts is a boutique clothing brand targeting millennial and Gen Z professionals, I researched fashion branding trends, competitors, and visual styles that would resonate with this audience while still standing out.
Concept Development
Based on the insights gathered, I sketched and brainstormed multiple directions.
Key themes included clean sophistication, modern minimalism, and versatility—qualities that align with the brand’s identity and products.
I narrowed down concepts that balanced elegance with a bold, recognizable look.
Design & Refinement
I translated the strongest sketches into digital mockups, experimenting with typography, shapes, and spacing.
Minimalist, modern fonts were tested to ensure readability across digital and print platforms.
I refined the chosen concept by simplifying details and balancing proportions, ensuring the logo was adaptable for various uses (website, tags, packaging, social media).
Client Feedback & Iteration
I presented logo options to the client, explained the reasoning behind each design choice, and gathered feedback.
Adjustments were made to align even more closely with the client’s vision while maintaining design integrity.
Finalization & Delivery
The final logo was selected for its clean aesthetic, timeless appeal, and strong brand recognition.
I delivered the logo in multiple formats (vector and raster) and variations (full color, black, white, and simplified versions) to ensure flexibility across all branding needs.
Logo Round 1
Logo Round 2
Chosen Logo With Color Exploration
Brand Guidelines
WEB DESIGN
Check out the website here: https://www.eclatconcepts.com/
Planning & Strategy
After finalizing the logo and completing product photography, I outlined the goals for the website: showcase the clothing in a clean, modern way; create an easy shopping experience; and reflect the brand’s elevated aesthetic.
I mapped out the key pages (Homepage, Shop, Product Pages, About, Contact) and decided on the flow to guide users seamlessly from discovery to purchase.
Wireframing & Layout
I created wireframes to establish structure and hierarchy, ensuring that imagery and branding were at the forefront.
The focus was on clean layouts with strong visuals and minimal distractions, highlighting the clothing and reinforcing Éclat’s boutique identity.
Design & Aesthetic Development
Using the approved logo and product photography, I built the visual style of the site—modern typography, neutral color palettes, and balanced white space to keep the design elegant and timeless.
Product photography was integrated strategically across the site, making clothing the hero element while maintaining brand consistency.
Website Build
I translated the designs into a fully functional website, ensuring responsiveness across desktop and mobile.
E-commerce functionality was set up to streamline the shopping experience, including cart, checkout, and payment integrations.
Testing & Refinement
Before launch, I tested the site for speed, navigation flow, and mobile usability.
Adjustments were made to optimize load times, enhance user experience, and ensure all links, images, and product listings worked seamlessly.
Launch & Delivery
Once finalized, the site was launched with a cohesive look that tied back to the logo and photography.
I provided the client with guidance on managing products and updating content, giving them flexibility to maintain the site moving forward.
