Project Type
Product Photography / Social Media Design / Campaign Activation / Influencer Activation / Videography & Video Editing
Client Name
Moore’s Marinades & Sauces
Content Strategist
Lauren Dean
Photo & Video
Lauren Dean
Gabbi Parrot
Influencer Management
Lauren Dean
MOORE’S MARINADES & SAUCES
Moore’s Marinades & Sauces partnered with Cool Nerds Marketing to modernize and elevate their social media presence across Instagram, TikTok, Pinterest, and Facebook. Our goal was to highlight the brand’s bold flavors and long-standing reputation for quality while presenting it in a fun, relevant, and engaging way that resonated with both loyal fans and a new generation of food lovers.
For decades, Moore’s has been a trusted name in marinades, sauces, and flavor-packed essentials. Known for products that bring people together around great food, the brand wanted its digital presence to capture that same energy, while keeping pace with the fast-moving, trend-driven world of food culture.
As the Social Media Strategist, I led the planning and execution of Moore’s content strategy, developing calendars, campaigns, and storytelling approaches. I worked hands-on in creative production, contributing as a designer, photographer, videographer, and editor to bring their sauces to life through recipe videos, grilling inspiration, and lifestyle-driven content.
Our work also included influencer collaborations, partnering with chefs, food bloggers, and creators who connected with the brand’s approachable, flavor-forward identity. These partnerships helped amplify awareness for seasonal campaigns, new product launches, and recipe integrations, building excitement and extending Moore’s reach in the competitive food space.
Throughout our collaboration, we blended tradition and innovation, celebrating Moore’s heritage and signature flavors while creating dynamic, social-first content designed to spark cravings and inspire discovery across digital platforms.
STATIC CREATIVES FOR SOCIALS
VIDEO CREATIVES FOR SOCIALS
INFLUENCER ACTIVATION
MOORE’S MARINADES & SAUCES INFLUENCER ACTIVATION
Goal:
Inspire customers with easy, flavorful recipes and serving ideas using Moore’s Marinades & Sauces—driving product awareness, showcasing versatility, and positioning the brand as a go-to solution for everyday meals.
Approach:
Developed & executed an influencer campaign centered on simple, creative recipes that highlighted the flavor and adaptability of Moore’s Marinades & Sauces.
Managed the entire influencer process, including selection, communication, content timelines, and campaign logistics.
Partnered with lifestyle and food influencers chosen for their relatability, recipe creativity, audience trust, and ability to create engaging, share-worthy content.
Results:
Increased engagement on recipe-driven content across social platforms.
Elevated brand perception as a versatile and flavorful option for family meals and casual entertaining.
Built authentic connections with home cooks through collaborations with trusted creators who showcased the ease and taste of Moore’s products.
MOORE’S MARINADES & SAUCES INFLUENCER ACTIVATION FOR DOLLAR GENERAL
Goal:
Reach value-conscious households by showcasing Moore’s Marinades & Sauces as an affordable, flavorful option available at Dollar General. Inspire customers with simple, budget-friendly recipes and meal ideas that highlight the versatility of the product while driving in-store sales.
Approach:
Launched an influencer campaign centered on creating easy, family-friendly recipes using Moore’s Marinades & Sauces with all ingredients sourced affordably from Dollar General.
Coordinated the full influencer process—recruitment, communication, content approvals, and posting schedules—to ensure brand consistency and messaging alignment.
Selected lifestyle and food influencers who resonated with Dollar General’s core shoppers, emphasizing relatability, recipe creativity, and audience trust.
Results:
Boosted engagement on recipe and cooking content across social platforms.
Increased in-store visibility and awareness of Moore’s products at Dollar General.
Built authentic connections with budget-conscious households by demonstrating that delicious, versatile meals can be made accessible and affordable.